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Reinvention, evolution, distinction. These are the key concepts behind Frankie Morello's 2017 Spring/Summer Collection: a project that fully embodies the brand-new style and look of the newly changed Maison Morello.
New logo, shapes and fabrics that blend past, present and future to create three new collections: Reborn, Legacy and Another World. Giving the green light to new deconstructed forms, futuristic prints, floral patterns and bright colours, where the Scarab Beetle, a symbol of life and regeneration, becomes the conceptual and visual emblem of a new identity: captivating, contemporary and never dull.
Frankie Morello's Reborn collection is the perfect blend of evolution and modernity; people, nature and machinery come together seamlessly to create 3D patterns with futuristic connotations.
Human machines and floral patterns are the focal point of these hybrid prints, symbolising the birth of a new species. A new, unexplored and multi-faceted world, created by blending natural and mechanical elements with cool hues for him, and using naturalistic and delicate pastel colours for her. Grey and black tones, camouflaged and expertly balanced, also accompany this colourful palette, rich in contrasting hues.
Legacy, the second of Frankie Morello's 2017 Spring/Summer Collections, explores the boundaries of the new world, as people search for identity, experimenting stylistically with both nature and machines.
Butterflies, flowers, birds and insects now become active parts of operating systems, hyper-technological engines and airplane fighter jets, bursting through these prints in new, original, deconstructed shapes. Brilliant and vivid as usual, the colours alternate cold and warm hues with steel and lead tones. Infinite variations and new tailoring completely revolutionise the traditional concept of sweatshirts and formal shirts.
Another World, the third and final of Frankie Morello's 2017 Spring/Summer Collections, is the culmination of the Maison's stylistic change and evolution. This is where people reach and colonise the new world by truly becoming part of it: natural elements are now fused with a hyper-technological environment through innovative style choices, 3D prints, doubled fabrics, high-performance materials and infinitely deconstructed elements, which have always been Maison Morello's strongest feature.
Outerwear becomes multi-functional, cotton is treated to retain its natural breathability and is given a distinct look; the proportions of jumpers and T-shirts are reinvented to create a brand new identity.